In January 2007, Steve Jobs unveiled the mythical iPhone to the world, showing all handset makers how a smartphone should be built, both in hardware and in software. Research In Motion, a Canadian handset manufacturer based in Waterloo, famous for the most successful smartphone brand for corporate users (BlackBerry), paid close attention to Apple's entrance into the smartphone industry, and thought that, if Apple could build such a revolutionary device in its first attempt, surely they could do something better, as they too, focused on high-quality products and had an established set of exclusive customers.
Thus, they set a target release date of 2008 for the new device, and started working on a new consumer-focused, revolutionary touch-screen smartphone.
